A rare opportunity to experience -- in your bank account -- just what a veteran copywriter can do for profits by force-feeding killer salesmanship into your Website or ad...

"Who Else Is Ready To Have John Carlton Give Your Advertising The Same Personalized Profit-Boosting Treatment That Has Earned Fortunes For So Many Other Marketers?"

Best part:  For a very short time, you can do it for a fraction of the cost of joining one of John's outrageously-priced "inner circle" coaching clubs!

It's a seriously limited offer... so you must hurry...

From: Stan Dahl
         San Francisco, CA

Hi...

     In just a second, I'll show you how to get John Carlton's full, undivided attention... laser-focused on your Website or ad (and thus your entire business future)... without having to join his high-priced "Get Serious" or "Launching Pad" Coaching Clubs (the ONLY other way you can get personalized critiques and consultation like this).

     First, however... well, I can't risk letting you get away without understanding what a freakin' opportunity this is to launch your business and your bank account into the Big Leagues.

     So let's be sure you're clear on what's at stake here.

     I've been doing some research on why John is called "the most respected and ripped-off copywriter alive."

     I mean, I've known him for a long time, and while I admit he's been a notoriously-brilliant copywriter for over 20 years... he's still just a goof-ball friend when we hang out.

     So I started rooting through his huge database of testimonials, to see what was causing the fuss.

     Here's a sample of what I found:

"Thanks to your critiques, my ad is a BIG winner right off the bat! It’s pulling over 300% profits online, in a hotly competitive market. We’re already on the way to seven figures, minimum." Matt Gallant, Vancouver

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year as a rookie freelancer, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter

"John, ever since we met a few years ago my life has completely changed. If I had to add up the amount of money my company has made directly to what you’ve taught me I'd say it's somewhere in the neighborhood of 4 million dollars, maybe more. What can I say other than thanks a million and I owe you BIG time." Lou Vukas, Internet marketer

"I implemented your recommendations, and almost DOUBLED my conversion rate on my website! Awesome." Blair Gorman, New Zealand

"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month... from one simple change. Thanks." Terry Dean, Internet Marketing Coach, New Castle, IN

"Thanks to your specific tips, I just doubled response on my website! I’ve never gotten 5 hot sales leads in one and a half hours before, such I just did this afternoon. This is getting really exciting, fast." Perry Marshall, Perry Marshall and Associates

     I've listed more to the right of this short letter.  It's like an endless stream of people calling, emailing and stopping John at seminars to lavish praise on him... specific praise, too.

     Because his advice has changed their lives.

     And most of the time... all it took was one of John's intense, profit-punching critiques.

     The list of people who have paid big bucks to get critiques from John through his hyper-expensive "Insider's Club" reads like a Who's Who of direct response marketing... and past-and-current Insiders include such notables as  Rich Schefren, Frank Kern, Bill Glazer, Ted Thomas, Mark Joyner, Yanik Silver, Terry Dean, Ken Calhoun, Michel Fortin and many, many more.

     I "get it" now.

     John's critiques have been the "missing link" to earning a fortune for an ARMY of marketers, both online and offline.  (Even legendary copywriter Gary Halbert says "When I need to brainstorm the big marketing problems, I call John first.")

     It's one thing to know how to write world-class copy for a client.  (And John is one of the most sought-after -- and highest-priced -- pro writers in advertising.)

     But it's a whole other skill to be able to take someone else's ad... "break it down" to its most critical elements...

And Then Tell You Exactly What To Do

To Make That Ad Kick Some Serious Butt In Your Market!

     If your ad sucks... this kind of "professional intervention" can change your entire life literally overnight.

     And if your ad is only pulling "heartbreak" results -- meaning, for every dollar you bring in, you just KNOW you're leaving another five or ten or hundred dollars on the table because you're not maximizing your sales -- then what John can do for you in a short critique will make your little heart leap for joy.

     Get straight on this fact of business life:  Your business won't take off until you get your advertising powered up with the tested copy tactics and "classic" salesmanship that only a proven pro can personally reveal to you.

     Even experienced marketers often get by on ads that barely register with readers (and thus never come close to earning what they should).

     If you even suspect your current ad or Website is screwed up, then...

 

	You're probably turning mobs of potential readers off, and losing them forever. (Studies show you have less than a SECOND to get attention... and if you're not using cutting-edge sales copy tactics to GRAB every reader's eyeballs, then you're murdering sales.)
	You're probably letting other readers "off the hook" by not lighting a fire under their butt (so they act right NOW, and don't put off buying until later). (Any decent salesman will tell you that allowing a prospect to leave and "go think about it" means you've just LOST that sale.)
	And, you're probably MISSING the major "hot buttons" that would -- if you only used them -- trigger an almost insane desire to buy from you immediately. (Less than one marketer in a hundred even has a clue what really motivates his prospects to pull out their wallet.)

     Your ad copy is your salesman.  All alone, without you there to help out, your copy must deliver your entire sales message... in a way that CONNECTS with your reader.

     If he isn't reading your copy, he sure isn't buying, either.

     You can have the best product or service in the history of civilization... but if your advertising isn't getting read (and acted on), then you're toast.

     And get clear on this, too:  You can read every course and book on advertising out there, and attend every seminar offered... and you STILL won't burst through to the land of the Big Bucks...

Until You Get Some Personal Mentoring
By A Top Pro.

     Because your situation is ALWAYS different than the situations in the books and courses and seminars.

     It could take you a marketing lifetime to figure out what you're doing wrong, on your own.  (Most never do.)

     Or, it could take you twenty minutes... with a little hard-core personalized mentoring from a pro like John.

     This is what he does.  His main gig for over two decades has been to write killer ad copy for some of the largest mailers in the universe (like Rodale, Agora, Phillips and Boardroom) and many of the most outrageously-successful entrepreneurs both online and offline.

     And, for the last five years, he's been teaching people all the secrets of successful ad writing.  He has earned his reputation, marketer-by-marketer...

As The Most Brutal, Knowledgeable And Effective
Teacher With The Chops To Help You Make Your Ads
As Dangerously-Profitable As Humanly Possible!

     The "brutal" part is what sets John apart from every other guru out there -- he KNOWS what is needed in an ad or Website to make it pull as many sales as possible.

     Because he's been DOING it for twenty years with client after client.

     And that means he isn't "nice" when he does critiques of ads... because there's money on the line.  This is serious stuff -- and NOT the time for "nice try" pats on the back.

     No.  John treats YOUR copy, during a critique, the exact same way he treats his OWN.

     And he is vicious with himself.  Again, because there is money on the line.

WARNING!

     So, before we go any further... let me WARN you:  If you're too sensitive for an honest "reality check" of your copy and salesmanship from a grizzled, no-nonsense professional... then John's not your boy.

     This is advice and very critical deconstruction of your efforts by someone who knows what it takes to win big in the crowded markets out there.

     This is for grown-ups only.

     Top marketers -- the ones who have broken the code on writing killer copy that sells like crazy -- often spend weeks going over every word of their sales pitch, every angle of their offer, every detail that matters.

     And that's why so many of the BEST marketers today have jumped at the opportunity to have John critique their ads.

     Because, after 20-plus years in the front-line trenches of the advertising world -- both offline and online -- he can tell you at a GLANCE what you're doing wrong... and how to FIX it.

     Having access to John's genius is like finding a bridge that takes you from the Lost Island Of Clueless Copy... straight over to the Mainland Of Shocking-Good Results.

     That's why the list of testimonials here is so long and rabid.

     That's why people continue to search John out whenever they absolutely, positively need their copy to work.

     So...

     What's all this got to do with YOU?

     If John's "Insider's Club" is now so full that he's actually "hiding" it from the public (he hasn't aggressively asked people to join for a year, because he can only handle so many Insiders at a time)...

     And if so many clients are begging for his services that he turns down 9 of every 10 who try to hire him to write copy (John is booked solid for the next six months)...

     Then why am I even telling you about the magic of John's critiques?

     I'll tell you why.

     It's because...

John's Got A
New Toy!

     That's right.  John is not new to the Web, not by a long shot.

     In fact, he wrote one of the very FIRST direct response online ads, back in the early 1990s.  (He cut his teeth in advertising while working in Silicon Valley -- just up the road from the garage where Woz and Jobs created the first Apple computer -- back in the late '70s, and has been working on personal computers since they were first available.)

     He's VERY hip to the Web... and through his deep contacts with all the cutting-edge marketers, he learns about new technology opportunities before almost anyone else.  (He was among the FIRST to use auto-responders, name-capture pages, Google Adwords, and blogs for marketing.)

     And now... he's found the perfect way to make his critiques even better.

     But he's looking for a few "guinea pigs" to practice on first.

     Until now, he has done all his critiques in writing.  This is only moderately efficient, but has made a lot of marketers very, very happy.  When you get an email from John with a critique of your ad included... your life is about to change forever.

     However... John does a lot of seminars, too.  And for decades, he's done something called a "Hot Seat" with people... where he verbally deconstructs their ads and marketing tactics, right there on stage.

     He also does private, personal consultations by phone.

     And, of course, occasionally he will sit with a client at the computer and just go over a Website right then and there.

     And what he discovered was this:  By critiquing your ad verbally -- while both of you are looking at it -- he can actually cram MORE insight, advice and specific tactics into each critique session.

     He writes fast.

     But he speaks even faster -- there is, I swear, a direct connection between his mouth and that huge "bag of tricks" inside his brain that allows every relevant brilliant concept and idea to just flood out, uncensored.

     So this NEW "show and tell" method of giving ad critiques instantly multiplies the amount of advice and tactics he can share.

     With this hot new technology... you'll be looking at your ad or Website on your computer, and you'll HEAR John talking directly at you... giving you a focused, specific, and almost ridiculously-detailed critique.

     It's exactly like those famous transformational Hot Seats he does in person.  Except you get to experience it all at your leisure, at home, with your computer.

     And -- huge bonus -- you can rewind and hear the tasty parts over and over again.

     It's simply the BEST way to learn.

     This is very cool.

     Your own personalized profit-boosting critique... with total visual AND verbal involvement.

     Ain't technology great?

     There's just one small problem:  He doesn't want to use this new technology for his Insiders... until he's completely tested it and mastered every detail.

     And that's your opening.

     Right now, John is accepting a small number of "Test Subjects" for this new critiquing tactic.

     This doesn’t mean you get a "lesser" critique, however.  No way.

     In fact, he is going to OVER-PRODUCE in these first test runs... just to make sure he gives you the complete, no-holds-barred, and most effective critique possible.

     This truly is an opportunity for you to get your own private, personal Hot Seat critique with the most acclaimed and sought-after world-class copywriter alive.  The guy they're raving about in all these testimonials.

     And... during this short "Test Phase" period...

You Can Get Your Personal Critique
For Chump Change!

     Right now, a full membership in the "Insider's Club" will cost you $2,499.

     Or, you can schedule a private phone consultation with John for $1,450.

     Or, you can hire him outright to write your ad FOR you -- if he isn't booked tight, which he usually is -- for $30,000.  For a single ad.

     And that's the only way you can get a personalized critique right now.  (Occasionally, John has offered very special deals that include one critique... but only to select audiences, and only in very controlled ways.  For most people, it's the "Insider's Club", an expensive consultation... or nothing.)

     That makes this special offer here the most outrageous bargain in marketing today.

     John is calling this new "see and hear" copy review...

Your 9-Point "Personalized
Profit-Pump" Critique.

     Nice name.  (I tried, to no avail, to talk him into just calling it a "sales copy check up".)

     Whatever you want to call it... this opportunity can change your life, overnight, if you rely on ad copy for income.

     Here are the 9 points covered:

1. Your target market.  Are you SURE you know who you're after?  How does your ad and product stack up against the competition, in your prospect's mind?  Most marketers stumble badly by not properly understanding the audience they're after.  John has written for just about every market in the universe... and he's learned how to break the code of reaching the hottest and most profitable core of almost every one.
   
   
2. Your prospect's "Psychological Profile".  What keeps your reader awake at night?  And knowing that, are you hitting his "emotional sweet spot" with your sales message?  This is the heart of world-class copywriting... and having a pro like John steer you in the right direction can transform your copy instantly.
   
   
3. Your USP.  Are you positioning yourself in your market to SELL?  (Most marketers bungle this critical step.)  A common blunder is to get confused about what you're actually selling.  It's often NOT the nuts and bolts of your product or service... but rather the benefits those nuts and bolts offer.  Huge difference... and finally "getting" this critical point can turn a lame ad into a profitably dangerous money-maker.
   
   
4. Your headline.  This is where your reader will decide -- in a BLINK -- whether to stay and continue reading, or leave and go back to surfing for your competition's ads.  The best marketers in the world still screw their headlines up occasionally... and that's what keeps them coming back to John for tune-ups and vicious critiques.
   
   
5. Your opening paragraph.  A great product, a great looking ad or Website, and even a great headline will all go to naught... unless you know how to capitalize on your advantages when you start writing the "meat" of your copy.
   
   
6. Your "Copy Mojo".  Even writers who devour every book on advertising that gets published can miss the boat when it comes down to having the right "voice" in your copy.  Most rookies bore the heck out of their readers, going off on tangents and having trouble getting to any point at all... and that will KILL sales.  Only a grizzled, super-experienced professional can set you right on this advanced (but easy, once you see how it's done) tactic.
   
   
7. Your bullets.  At some point, almost every ad has to lay it all out there for the reader... and the easiest way to do this is through bullet-writing.  (Even if you don't use the classic form of bullets or numbers, as I have here.)  The crux of persuading your prospect into buying will be in the tease and "take away" skills you exhibit here.
   
   
8. Your offer.  Most marketers freak out when it comes time to ask for the order, and try to "sell from their heels".  Just curing yourself of this bad habit will boost profits through the roof.  John can deliver the remedy in seconds, too.
   
   
9. Your "Greased Slide".  Finally, a good critique will address your basic salesmanship chops -- your ability to craft a sales pitch that takes your reader on a wild ride that doesn't end until, exhausted, he has ordered and given you money.  John will make sure you understand how credibility, proof, and persuasion work in great sales copy.

     There's more, of course.

     It's all part of the standard "Hot Seat" style of critique John has been delivering to paying clients for years.

     It's the heart of ALL the testimonials you see here, too.

     So here's what I have for you:  During this "test phase", where John is perfecting his skills with this new software and critique-delivery system... you can submit ANY ad or Website for the full treatment...

     ... for only $699.

     Remember -- the "Insider's Club" is $2,499 (and closed to new members right now)... private consultation is $1,450 an hour... and hiring John to write copy runs to $30,000 for a single ad.

     He gets these outrageous prices... because what he offers results in increased profits and a more efficient marketing machine.

     What you pay is an investment in your own bank account.

     Now, let's get straight on this opportunity:  John will not rewrite your ad for you.  (Though he often does deliver great copy while he's critiquing, and often gives specific examples of phrases, text or headlines.)

     This is not about having a sought-after pro write fresh copy for you for cheap.

     No.  This is about learning how to write your OWN copy... at a world-class level.

     John will critique your copy the same way he critiques his OWN.  The same way he critiques his Insiders' ads.  And the same way he critiques his famous colleagues' copy (like Gary Halbert, Harlan Kilstein, Rich Schefren and others).

     This is about having a proven pro tell you the TRUTH about the quality of your advertising and marketing efforts.

     And give you specific advice on how to make it killer.

     Are you in?

     You better hurry.

     Once John has mastered this new "critique delivery system", he plans to shut this offer down forever.

     So don't screw around, if you realize what a screaming deal this is.

     Here's what to do now:  I am personally going to handle all requests, and channel them to John.  (If you saw the DVDs of John's notorious "Hot Seat" seminar he held last April, I was the guy sitting stage right.  I've been a close friend for 20 years, and we've done mucho business together... so he asked me to be the "go between" on these test phase critiques.)

     To get going right now, just hit this link button below.

 

"I'm ready for my Personalized Profit Pump critique!"

     This will take you to the order page, where I'll tell you how to get your ad, Website (or any other copy or sales letter you want critiqued) put in front of John as soon as possible.

     You do NOT need to have finished copy, or a working Website to take advantage of this.  Many top marketers send John manuscripts long before anything gets posted or published... so they can get on the right track, avoid blunders, and use every advantage John can show them to stack the profit-deck in their favor from the get-go.

     It's your choice:  Website, Print ad, Yellow Page ad, auto-responder series, Adword campaign, direct mail letter, sales script for salesmen, or raw manuscript.

     Any piece of copy you use to bring in the bacon... John will critique for you.

"I want my Personalized Profit Pump critique NOW!"

     Now, I can't tell you exactly when John will call this off.  I'm guessing he'll need to do a dozen or so of these special critiques before he's ready to call himself an "expert" with the technology.  (He's such a perfectionist.)  This is all about getting the bugs out - your actually critique, of course, will meet the same sky-high professional standards, no matter what.

     This is NOT an offer he's making to the general public, either.  They would freak out, having a no-nonsense pro like John tear into their precious sales copy.  Tears would flow, and feelings would get hurt.

     No.  I'm assuming you've been an avid reader of John's blog, and checked out the free issues of the Rant he's posted.

     So you're "initiated" into the world John thrives in -- serious, no-holds-barred, "down and dirty" marketing.  The kind that works in every market, against every kind of competition, for every kind of product or service.

     This is where the Big Boys play, and where the Big Bucks are made in piles that will make your wildest dreams come true.

"I'm SERIOUS -- I want my critique now!"

     I will also...

Personally Guarantee

Your Satisfaction.

     With one, simple, very reasonable caveat:  You must show me that you at least tested John’s suggestions and advice.

     John bends over backward to deliver value in every critique he does.  Often, just his first glance at your copy will highlight problems with your hook, your offer, your positioning in the market, or your entire sales angle.

     He also gives very specific tactical and strategic advice - exactly what he would tell a high-paying client whose entire marketing efforts rested on what John proposed.  (This specificity is what generates all those breathless testimonials you’ve been reading here - because once you have a proven veteran like John point you in the right direction, life gets very exciting, very quickly.)

     So here’s your guarantee:  If, after applying John’s advice, you aren’t happy... just shoot me an email at critique@CarltonCopyCritiques.com, and write a short paragraph explaining what you did, and the results.  Include a link to your new site, or paste in the revised copy.

     That’s it.  I only want to know that you at least attempted to implement the tactics and advice John gave you.

     And if you’re not happy with your new results, I insist you ask for a refund.  I will process your request and promptly return 100% of your money.  And we’ll still be friends.

     So ALL the risk is on us.  A guarantee like this would ruin me, of course, if I wasn’t absolutely confident about John’s astonishingly long track record of delivering the goods here.

     And the truth is... I actually expect this little "test run" to produce a fresh batch of enthusiastic testimonials.  This kind of spot-on critique by a grizzled, no-nonsense pro like John can turn your world around, overnight.

     His favorite line is:  "Life gets really exciting when your marketing starts to work."

     It’s your call now.

     If this site is still up, then there's still room for one more critique in this "test phase". 

     Again -- don't let the term "test phase" throw you.  You get the full treatment... and even more, because John always bends over backwards to make sure he delivers the goods.

     It's a fabulous opportunity.

     Don't wait.

     Sincerely,

"I want my Profit Pump critique NOW!"